Reporting into the CEO, the VP, Marketing position is based at Sendlane's headquarters in San Diego. Until Covid-19 calms down, this person can work remotely, but eventually, they will need to live in the San Diego area.
This VP of Marketing will manage and mentor a growing team of 3 while working exceptionally close with the CEO whose background is deeply rooted in various aspects of demand gen and content marketing.
The candidates we’re seeking have the following experience profile:
Proven background in demand generation with lead commits
Proven experience in a B2B Saas environment. Especially at the growth and scale stage $5m ARR+
Strong and proven track record of B2B Lead Generation, direct response/copywriting experience, paid media experience (Social and Search - FB, Google, LinkedIn) and COLD email experience.
Management and Leadership experience - managed at least 4+ people at one time or more.
Report to CEO
Manage, build and mentor the content and demand/lead gen marketing teams
Work collaboratively and own revenue with the Vice President, Sales
Cooperatively work with Sales and Product
Own and manage all aspects of growth including but not limited to content, advertising, analytics and demand generation which results in sales enablement, revenue generation and brand awareness
Identify, develop and deploy all market penetration strategies, including defining focus segments, overall approach strategy, budgeting, designing and executing campaigns to generate more leads.
Consistently meet or exceed lead commit (aka quota)
Take existing demand generation and iterate to redefine focus, strategy, and execution through marketing campaigns to reach potential customers.
Execute multi-channel campaigns and programs at scale to drive brand awareness, increase inbound customer generation, and help grow the Sendlane pipeline.
Report weekly + quarterly on all aspects (progress or set-backs) of marketing initiatives to Sendlane team
Competitive Salary, Generous Bonus Plan, Equity and Perks including -
Health/Dental/Vision - 70% to 100%
401k - match up to 4%
Unlimited PTO
Flex Fridays (work remotely)
Company-provided Macbook for use throughout your employment
Standing desks (optional)
Catered lunches and monthly team building
Ping pong and shuffleboard
Fully stocked break room
Comfy spinny computer chair with 18 adjustment points
